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We Visited The Coach Tabby Shop And Here's What We Think

Coach opened an immersive pop-up dedicated to celebrating Coach's iconic Tabby bag.

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BY JAY AQUINO

MARCH 20, 2024


“Your friendly neighborhood spot inspired by the city that never sleeps” was a mural that you will see inside the Coach Tabby Shop pop-up that was held in Melbourne from March 13, 2024, to March 17, 2024. Coach opened an immersive pop-up dedicated to celebrating Coach's iconic Tabby bag while expressing the brand's commitment to inspiring confidence and engaging the community.


Among the pop-up's highlights was a whimsical giant yellow Tabby Bag transformed into a bouncy castle, symbolizing the supple Nappa leather used in crafting the bag. The choice of yellow represented excitement and mirrored Coach's bold visual language, epitomized by the collaboration with the renowned artist Lil Nas X, known for his daring fashion statements. Patrons could savor freshly brewed coffee in the cozy coffee shop area or explore the small showroom to try on the Tabby bag firsthand. The pop-up offered a multifaceted experience, inviting visitors to immerse themselves in Coach's world of creativity and style.



Dates And Opening Hours

Thursday 14th March, 11am-6pm

Friday 15th March, 11am-6pm

Saturday 16th March, 11am-6pm

Sunday 17th March, 11am-5pm


Venue

Daniel's Car Park, 217-231 Lonsdale St, Melbourne VIC 3000


Discover Coach Tabby here.


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